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To some they are nothing but inventory junk, others see the gems value, others see the booster pack, and others may just want to collect them etc. Overall, the trading cards only have meaning if you put meaning to them.

trading cards have delayed with newer games and for this game in particular they owned it and played it a year ago and only now got trading cards cuz they only now-(today) got released. If the game is ever sold on the GOG galaxy system there are no cards there. Subnautica is reaching the official release date so they have brought in the trading cards which is part of the steam system. You own it, you played it, you get some free trading cards. Originally posted by PirateSpongeBob:Simple Answer: People get trading cards when they play the game that is in their library. Others might get interested because of the trading cards and purchase the game. Word of mouth/conversation acts like marketing because you are talking to others about the game all because of these new trading cards. New trading cards raises one's attention and starts the word of mouth/conversation going. Philosophical Answer: Trading cards are only given to people who own the game but can act as a form of advertisement to an extent. Simple Answer: People get trading cards when they play the game that is in their library.